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'Diary of a Wimpy Kid' author joins Grand Forks Halloween celebration

David Ortiz
Reporter · Tuesday, November 3, 2026 at 9:15 PM · 5 min read
Families enjoying Halloween festivities in downtown Grand Forks with author Jeff Kinney.

As the sun dipped below the horizon on a crisp Halloween evening, the streets of downtown Grand Forks transformed into a vibrant tapestry of costumes, laughter, and the sweet scent of candy. Families strolled along the Treat Trail, a festive event organized by the Grand Forks Downtown Association, where local businesses opened their doors to trick-or-treaters. Among the colorful characters and spooky decorations, a surprise awaited at one of the shops—a visit from none other than Jeff Kinney, the beloved author of the 'Diary of a Wimpy Kid' series. For many children, this was not just a chance to collect candy; it was an opportunity to meet a literary hero and make lasting memories.

What Happened

The Treat Trail took place on Saturday, October 31, and it was a bustling event that drew families from all over the region. Local businesses participated by handing out treats and creating a festive atmosphere. Jolly Jalapeno General Store, a popular spot in downtown Grand Forks, was no exception. Owner Tabatha Lugo expressed the joy of being part of the community, stating, "It's a great opportunity to be a part of the community. We love giving back and doing things like this where we can just get people in, in the door and see all the fun costumes, and everybody seems to really enjoy it."

As children filled their bags with candy, the highlight of the evening was undoubtedly Kinney's presence. His participation in the event was a delightful surprise for the organizers and attendees alike. Jill Procter, President and CEO of the Grand Forks Downtown Association, shared her initial disbelief: "Kind of thought maybe it was a prank, so we vetted it before we replied, because what are the odds that he's just going to show up in our downtown Grand Forks during this trick-or-treat trail and hand out books and do autographs and hand out candy?"

Kinney's visit was not just about signing books; it was about connecting with the community. As he handed out books and candy, he engaged with the children, creating a memorable experience that went beyond the pages of his popular series. For young trick-or-treater Brandon Popovich, meeting Kinney was a dream come true: "It was well worth the wait and he did sign all the books I brought for him," he said, beaming with excitement.

Community Impact

The Treat Trail not only provided a fun-filled evening for families but also served as a catalyst for local businesses to connect with new customers. The event was designed to encourage families to explore downtown shops, fostering a sense of community and support for local entrepreneurs. Lugo noted, "Organizers hope those families discover a shop they'll return to after the costumes come off." This sentiment resonates deeply in a time when community connections are more important than ever.

Kinney's involvement in the event highlighted the power of literature in bringing people together. As he interacted with fans, he shared a touching moment: "And for the first time ever, I got to meet original readers who now had kids and their kids are becoming readers. And that was really special." This generational connection underscores the impact that stories can have on families, creating bonds that last a lifetime.

The event was also a reminder of the importance of family traditions, especially during holidays like Halloween. In a world that often feels disconnected, gatherings like the Treat Trail provide a space for families to come together, share experiences, and create lasting memories. The smiles on the faces of children and parents alike were a testament to the joy that such events can bring.

Literacy and Family Engagement

As families left the Treat Trail with bags full of candy and a new book or two, the event also served as a reminder of the importance of literacy and encouraging children to read. Kinney's presence as a celebrated author was not only a treat for the kids but also an opportunity for parents to reinforce the value of reading in their children's lives. In a time when screen time often overshadows traditional reading, events like this can reignite a passion for books.

The Grand Forks community has long recognized the importance of fostering a love for reading among its youth. Local libraries and schools often host events to promote literacy, and the Treat Trail was no exception. By bringing together families and authors, the community is taking proactive steps to ensure that reading remains a cherished activity for generations to come.

Building a Literary Community

In addition to encouraging reading, the Treat Trail also served as a platform for local authors and artists to showcase their work. Kinney’s presence drew attention to the importance of supporting local talent, which is crucial for fostering a vibrant literary culture in Grand Forks. Local authors often face challenges in gaining visibility, and events like this provide an invaluable opportunity to connect with potential readers.

Moreover, the engagement with Kinney inspired discussions about writing and creativity among the children and parents alike. Many families left the event with aspirations to write their own stories or to visit local libraries for more books. This ripple effect can have a profound impact on the community, nurturing a new generation of storytellers and readers.

What's Next

Looking ahead, the success of the Treat Trail and Kinney's visit may inspire more literary events in Grand Forks. The Downtown Association has expressed interest in continuing to host similar gatherings that celebrate local authors and promote reading among children. As families continue to seek out engaging and meaningful experiences, the community is poised to embrace these opportunities.

Moreover, the impact of such events extends beyond just a single day of celebration. By fostering a culture of reading and community involvement, Grand Forks is setting a foundation for a brighter future for its youth. The hope is that children who participated in the Treat Trail will not only remember the fun they had but will also carry forward a love for reading that can shape their lives.

As we reflect on the memories created during this year's Halloween celebration, it's clear that the essence of community—strong families, shared experiences, and a commitment to nurturing the next generation—is at the heart of what makes Grand Forks special. Events like the Treat Trail remind us that when we come together, we can create a lasting impact that extends far beyond the candy and costumes. The bonds formed during such gatherings can lead to a more connected and resilient community, inspiring future generations to engage with one another, celebrate creativity, and cherish the written word.

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